Senior Manager, Campaigns

Campaigns · Singapore, Singapore
Department Campaigns
Employment Type Full-Time
Minimum Experience Manager/Supervisor

The ideal candidate is passionate about our mission to deliver healthcare through offline-first digital health models in low- and middle-income countries. She/he will have worked in running campaigns (e.g. marketing campaigns, social media campaigns, working with agencies, comms/awareness campaigns, etc), tracking performance against targets. The ideal candidate must also have proven record of balancing the needs of end users, partners, internal stakeholders in a fast-paced, dynamic start-up environment – ideally spanning business development through to execution.  

The core role scope and responsibilities will be: 

  • Work with the Management Team at reach52 to oversee and deliver our Campaigns 
  • Support and oversee design, planning, training and execution of campaigns  
  • Set metrics, monitor and optimise performance with on-the-ground teams 
  • Support the product roadmap and tech evolution – especially our ‘Campaigns’ product 
  • Work with new clients and partners (and the reach52 Partnerships team) to design new campaigns – from creative concepts to delivery plans 
  • Provide our partners reports, updates and other insights – with robust analysis 
  • Performance reviews, coaching and mentorship of junior team members  
  • Maintain overall visibility of key campaigns, risks, issues or problems with programs 
  • Help shape the broader business strategy and growth of reach52 
  • Support internal strategic initiatives and programs to help the reach52 model evolve  
  • Represent reach52 on occasion externally (conferences, presentations, events, etc)  


The ideal candidate will have: 

  • 5+ years experience in managing awareness/marketing campaigns, account management in an agency, running health outreach campaigns/projects, or any other similar experience  
  • Experience with digital marketing and/or platform-based campaigns is strongly preferred  
  • Ability to set robust metrics, experience of monitoring/optimising performance of campaigns 
  • Any knowledge of martech/adtech tech products would be very useful – experience of working with tech/product teams 
  • Sector knowledge in health/public health, FMCG, financial services, consumer health or any service offered in a lower-income community segment is an advantage 
  • Strong qualitative and quantitative analysis skills, report writing and creation of documents that articulate complex projects in a simple way 
  • Working knowledge of our markets (ideally Philippines, India, Cambodia and Indonesia)is an advantage  
  • Effective project management experience, with the ability to both empathise with local challenges and resourcefulness to problem solve and deliver on time  
  • Hard working but thrives on flexible, trust-based culture, with focus on outputs and outcomes  
  • Strong communicator, good at dealing with clients and partners  
  • Passion for digital healthcare and innovation, wanting to work hard as part of a dedicated team to change how healthcare is delivered for 52% of our planet 
  • Willingness and ability to travel in the region, and to rural areas  
  • Love dynamism and an ever-changing set of challenges and projects to work on 

Thank You

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  • Location
    Singapore, Singapore
  • Department
  • Employment Type
  • Minimum Experience